Segmentation is a crucial strategy in marketing that involves dividing a broad target audience into smaller, more defined groups based on shared characteristics, behaviors, or preferences. By segmenting your audience, you can tailor your marketing efforts to cater specifically to the needs and interests of each group, resulting in more effective and personalized campaigns. Whether it’s demographic, geographic, psychographic, or behavioral segmentation, understanding your audience’s unique traits allows you to deliver messages that resonate and drive higher engagement, conversion rates, and overall success in your marketing endeavors.
User segmentation is the process of dividing users into groups based on shared characteristics. This can be done based on demographics, behaviors, goals, or any other relevant factor. By segmenting users, product managers can get a deeper understanding of their needs and pain points.
