Book Reviews

Explore the transformative world of Analytics 2.0 with Avinash Kaushik’s insightful guide, where data becomes a narrative and customer-centricity is the compass for online success. Kaushik’s holistic approach, outlined through real-world examples and a robust framework, propels readers beyond traditional analytics methodologies. From understanding the customer journey to breaking down data silos, this book is a roadmap for businesses seeking actionable insights. Embrace the art and science of Analytics to elevate your online strategy and drive tangible business impact.

Unlock the power of actionable web analytics with expert insights for strategic decision-making. From fundamentals to real-world examples, optimize performance and drive success in the digital age.

Crisp and insightful, ‘Lean Analytics’ illuminates the path for startups, fostering data-driven strategies and fostering a culture of innovation.