Product discovery is the crucial initial phase in developing any successful product or service. It’s the process of identifying customer needs, market opportunities, and innovative solutions to meet those demands. By conducting thorough research, gathering user feedback, and analyzing market trends, product teams can refine their ideas and lay the foundation for a product that addresses a real problem and resonates with the target audience. Effective product discovery is a dynamic, iterative journey that empowers businesses to create products with a higher chance of achieving market success.
