Pricing is a critical aspect of any business strategy. It involves determining the cost of products or services and setting a competitive price that both covers expenses and generates profit. Effective pricing strategies can drive sales, increase revenue, and ultimately contribute to a company’s success. Factors such as market demand, production costs, competition, and customer perceptions all play a role in shaping pricing decisions. Whether you’re a small startup or a multinational corporation, getting your pricing strategy right is essential for sustainable growth and profitability.
